14 Questions to Ask in a Website Feedback Button Survey

Are you looking for a nice way to collect Feedback from your website users? There are various ways of collecting Website Feedback, but it is not always appropriate to interrupt the users in between and overwhelm them with popups and popovers asking for feedback. At the same time, you have to be open for User Feedback otherwise, you may encounter a significant drop in the number of users without even knowing the reasons for it.

Website Feedback Button Surveys are perfect for this purpose! With these small buttons that casually sit at the side of your website and within apps, you can welcome Website Feedback without disturbing your users while they browse through.

To utilize the full potential of these surveys, it is essential to implement a well-designed Website Survey and ask the right questions. In this article, we will share some of the most important survey questions you can include in a Website Feedback Button Survey. Let’s start with exploring what a Website Feedback Button is.

What is a Website Feedback Button?

Website Feedback Buttons are small, unobtrusive buttons positioned on the left, right, or bottom of your web pages, encouraging users to click on them to provide their opinion effortlessly. Upon clicking the button, a pop-up form appears with the website feedback button questions. These questions could be about Net Promoter Score, Customer Satisfaction (CSAT), Customer Effort Score (CES), or simply collecting general feedback. 

The best part about a website feedback button is that it doesn't disturb the users' overall experience. They can initiate this feedback form as and when they like, just with the click of a button!

Let’s learn the questions that you should ask in your Website Feedback Button Surveys.

Let’s learn more about these questions.

1. How would you rate your experience on the website?

This question is very effective in collecting Quick Website Feedback. It is one of the most widely used website feedback button questions. It can be used with CSAT survey methodology, where you give rating options to the customers, asking them to rate their experience.

The answer to this question uncovers how happy your website visitors and users are with their overall experience of navigating your website. To have a bit more detailed information, you can follow up on this question with another question asking the reason for the users’ rating on this question.

Where to add this: You can add this question on the homepage of your website. These feedback button forms also work great on all the web pages with high traffic. Moreover, you can also customize this question as per your survey requirements and add a feedback button survey asking this question on any webpage of your website.

2. How did you hear about us?

This is a Market Attribution Survey Question that helps you know how your website visitors discovered your business and website. This helps you know which marketing channels are working well for you so that you can make better decisions in terms of marketing.

Where to add this: You can add this question on your website's landing pages, where the visitors land on your website through different pathways or links.

3. Did you find the information you were looking for on the website?

Understanding if visitors can easily find the information they seek on your website is crucial. The question is effective in gauging the Detailed Website Feedback of the users as it sheds light on the effectiveness of your site's navigation and content organization.  Consider including follow-up questions to gather more specific feedback, such as what information users were looking for and why they had difficulty finding it.

Where to add this: You can add a feedback button survey asking this question on your landing page where the visitors come to your website by clicking on some specific links to get particular information. You can also add this question on your product page, where you share all the information about your products and services.

4. How satisfied are you with your recent transaction?

Making transactions is a crucial touchpoint of the visitor journey. Gauging User satisfaction with their recent transaction is vital to know how smooth and user friendly is your buying process for the visitor. The question is perfect for collecting Post-Transaction Feedback and helps you evaluate the effectiveness of your checkout process and payment systems.

Where to add this: You can add this question to the post-transaction screen that appears when the visitor has just done a transaction or made a payment.

5. Was this article helpful?

This question is essential to collect Article and Content Feedback to ensure that your website provides useful and authentic information to website users. Effective content plays a great role in engaging the users, building trust among them, and attracting more customers to your business. So it is essential to collect feedback about the content on your webpage.  

Where to add this: This question is best for the Feedback Button Surveys on content pages like blogs and help articles.

6. How would you rate the overall design and aesthetics of the website?

Visual appeal significantly impacts User Experience. By asking visitors to rate the design and aesthetics of your website, you can gauge Visitor Experience and assess whether website design and aesthetics align with their preferences. This feedback helps identify any design flaws or areas where improvements. You can use this type of button survey to enhance the overall User Experience.

Where to add this: You can add the Feedback Button Survey asking this question on the homepage of your website.

7. Please describe the issue here.

This question is a Website Bug Report question to ask about the bugs or technical issues that your website users may face. This question is necessary to ask as technical glitches can frustrate users and hinder their ability to engage with your website. By asking about encountered technical issues, you can uncover problems that may have gone unnoticed. Keep an eye out for trends in user responses to identify recurring issues and prioritize their resolution.

Where to add this: You can ask this question on the Thank You page that appears when a user completes a specific task on your website, like a purchase, or a payment, after selecting, adding, or using a product feature or any other activity where there is a chance of facing a bug or a technical glitch. It is also better to ask this question when the user doesn't complete an action or transaction, like in a Cart Abandonment, to identify if any technical issue is causing the user to leave halfway.

8. How satisfied are you with the speed and performance of the website?

Gathering feedback on speed and performance will help you measure Website Usability and identify any areas that need improvement to ensure optimal User Experience. According to a Google study, if a mobile site takes longer than three seconds to load, 53% of users are likely to abandon it because page load times and overall website performance and speed greatly impact User or Customer Satisfaction.  So it is important to ask this question from the users.

When to add this: You can ask this question after the user completes a specific action, lands on a particular webpage, load a product feature, or opens heavy content o your website like a video or image.

9. How satisfied are you with the recent interaction with our customer service team?

Customer support and Help Centers is a vital aspect of any online business. By inquiring about Users' Experiences with your customer support team to collect Help Center Feedback and its effectiveness and optimize your customer services. Timely and helpful support contributes to positive user experiences and fosters customer loyalty.

When to add this: This question is meant for Post-Interaction Surveys, which are shared just after a user had an interaction with your service or support team.

10. Is there anything that you feel is missing on this website?

This question helps you identify if there is something that your website users need or get in competitors’ websites but you are missing on it. It is an open-ended question that invites the users to suggest additional features or functionalities and provides valuable insights for future enhancements. By understanding their needs and desires, you can prioritize updates and stay ahead of the competition. Analyze these suggestions to identify patterns and common requests which can guide your development roadmap.

When to add this: This question is best to ask when your website user is exiting the website. You can use this question in your Exit-Intent surveys.

11. How likely are you to revisit our website in the future?

This question gauges user loyalty and the likelihood of repeat visits. By understanding users' intentions to revisit your website, you can assess the overall UX and identify areas that require improvement. Additionally, you can segment respondents based on their likelihood to return and tailor marketing efforts accordingly.

When to add this: This question is best to ask when the website user is leaving your website. You can also include a follow-up question just after this to ask the reason for their likelihood.

12. How likely are you to recommend our website to your friends and known ones on a scale of 0 to 10?

This is the popular Ultimate Question of a Net Promoter Score Survey that asks users about their likelihood to recommend your website and provides valuable insights into overall satisfaction. By utilizing this NPS survey question, you can categorize respondents as promoters, passives, or detractors. This data helps identify areas for improvement and measure Customer Loyalty.

When to add this: You can ask this question at any touchpoint of the visitor journey, like after a purchase, a subscription, a feature addition, or an interaction with the Customer Service Team after the user has spent some minutes on your content page (article or blog), or at the time when the user is exiting the website. 

13. Would you like to subscribe to our newsletter?

This question is used as a Newsletter Subscription Form that helps you get more subscribers to your newsletter. Getting users subscribes to your newsletters helps to drive user engagement.

Where to add this: You can add this question to your content pages like blogs, articles, and newsletters.

14. What made you exit?

This question is used in an Exit Intent Survey that helps you know the reason for the users' intent to leave your website. The answers to these questions help you identify the areas of improvement in your website.

Where to add this: You can add this question as an Exit Intent Survey that appears when the customers choose to leave your website.

Why use a Website Feedback Button Survey?

We all know how Customer Feedback is necessary for any business to grow, and collecting feedback through any channel is beneficial. There are multiple ways to collect Website Feedback, but Feedback Button holds its own benefits. Here are some benefits of Website Feedback Button Surveys over other ways.

• They show that you value your users' opinions: Website feedback buttons are self-initiated by users. Having these buttons on your website shows that you welcome their feedback and are open to listening to them. 
• They're quick, easy, and convenient: When faced with an issue, visitors or in-app users do not need to exit their current session and look for ways to share their feedback. They can simply click on the feedback button and quickly share their feedback. 
• They're easily accessible throughout the website: Users can view the feedback button sitting on the edge of each web page and can quickly click on them to share their feedback as and when they please. 
• They let you collect real-time feedback: Feedback buttons let you capture users' thoughts while their experience is fresh, enabling prompt action on insights.
• They increase user engagement: Prominently displaying a feedback button encourages User Engagement. It conveys to the users that their opinions are valued, resulting in higher participation rates.
• They let you collect contextual feedback: Website feedback buttons enable users to provide specific feedback related to their browsing experience. It allows businesses to address areas of concern and make targeted improvements.
• They're uncomplicated and do not disturb the experience: Website feedback buttons do not take up a lot of space. With proper branding, one can create website feedback buttons that sit well with the overall site design without disturbing the user experience.  

Conclusion

Collecting Feedback is an ongoing process. To provide your website users with a great experience, you have to regularly review and analyze the feedback data to identify trends, patterns, and emerging user preferences.

Website Feedback Button Survey is the best way to collect unsolicited feedback from website visitors without disturbing them. The Website Feedback Questions shared in this article are some of the most effective ones that you can add in your Feedback Button Surveys to gauge User Satisfaction and experience with your website. Using the right questions in a survey helps you fulfill your survey objectives and obtain valuable feedback data to improve User Experience and optimize your website performance.

You can create effective surveys by using good Website Feedback Software that enables you to not only collect feedback but also take feedback-driven actions to be able to deliver the best Website Experiences. Zonka Feedback is one such effective survey app. It has powerful features that let you create any type of survey and take action on feedback. 

It also offers a free trial. Try Zonka Feedback for free for 7 days and see how it works for your website.