8 Ways to Boost Attendance for Corporate Events

8 Ways to Boost Attendance for Corporate Events

Organising corporate events can be complicated, which is why corporate event management should be on point. But aside from the well-organised event day, another challenge corporate events usually face is attendance.

Whether it’s a team-building event, seminar, or training, there are ways to boost attendance. In addition, the attendees should be encouraged to participate in the activities instead of just being present.

In this article, we’ll enumerate the ways you can do to improve the number of attendees at corporate events.

1. Strategic Promotion

Start with an interesting and effective promotion. If you have tickets to sell, you can have an early bird or group ticket sale. Thus, this can help you predict the number of attendees as early as possible.

In addition, make sure to post this information on the right channels, including your website, social media accounts, and office bulletin. Although most people are always online, they might not be able to see your announcements right away, so having some physical copies of early promotions can help disseminate the information.

Aside from early bird promos, last-minute sales can also help boost the number of attendees. However, don’t make it seem that there are no attendees that’s why you’re offering a last-minute sale. For instance, you can say that since there are only a few tickets left, you want to show your gratitude by offering discounts for interested participants.

2. Offer Incentives and Giveaways

For an employee-only event, you can offer incentives to those who are going to participate. Some of these benefits or incentives may include gift cards, a chance to talk to the speakers, and discounts.

When thinking of the best incentives for employee participants, make sure they align with the goal of the event and the needs of the employees. For instance, if a raffle draw is one of the activities in your event, you may give the participants additional entries if they register early or participate in the other activities.

3. Engaging Content and Speakers

The perfect combination of great speakers and engaging content is also a great way to attract participants for corporate events. Of course, it starts with an interesting theme. If the objective of the event is relevant and informative, it’s easier to create content that can grab the attention of the target audience. Aside from that, the addition of reliable speakers can enhance the interest of attendees.

Aside from the content you post online, you can also share the works of the speakers related to your theme or topic to let prospective participants become more interested in the event.

4. Personalised Invitations

There’s something about personalised invitations that makes people feel valued and committed to attending the event. By addressing them with their name and designation, they’ll feel that their presence is essential, and it’s impossible to turn the invitation down.

In addition, they’ll feel bad that you spent much time and effort on the invitation just to be rejected. So, although personalised invitations, indeed require more time and effort, it’s worth it, especially if it means there’s a high chance that your target audience will come.

5. Leverage Technology

Leveraging technology can help enhance the overall experience of the attendees. From the registration process to getting updates about the event should be shared online. Try user-friendly applications that allow interested individuals to register with just a few clicks.

In addition, since the use of virtual meetings has become popular in recent years, the participants should have a choice of whether they can attend face-to-face or online unless it’s a team-building event or any other event that requires the presence of the participants in the venue.

6. Brand Partnerships and influencers

Aside from inviting the best speakers, partnering with industry leaders and influencers is another way to boost the number of attendees. If your event is promoted alongside well-known brands and personalities, it can gain more reaction and reach a wider audience.

When announcing your partner brands and personalities, try to create a countdown or anything that can inflict curiosity out of your target audience.

7. Create a Buzz

Creating a buzz about your event, such as showing testimonials, and past participants, and sharing how fun the event can be a great way to invite attendees. The more exciting it looks, the higher the chance that people feel the fear of missing out. When that happens, you can have a sudden increase in your ticket sales, and continue doing so until you’ve reached your target.

8. Keep Reminding the Participants

Although the ticket sales are doing great, you should still make an effort to make follow-ups and reminders. Keep in mind that it doesn’t end when you have sold out tickets since there’s a chance that people might not show up, especially if the tickets aren’t too expensive.

So, while promoting the event, you should also inform individuals who already bought the tickets about the details, rules, and other important things they shouldn’t forget on the event day.


We hope these tips help you boost the attendees for your event. If you want to share your experience with the proper corporate event management, don’t hesitate to comment below!


Aliana Baraquio is a content writer for Pink Caviar Events Sydney, a full-service event management and decorative hire company located in Sydney. When she's not typing out blog posts, you can find her watching anime series or baking cupcakes.