Body Scrub Market Analysis, Trends & Forecast

IMARC Group, a leading market research company, has recently released a report titled “Body Scrub Market Report by Product Type (Plant-based, Milk-based, and Others), Skin Type (Sensitive, Normal, Dry, Oily), Product Form (Powder, Gel or Liquid, Cream), Distribution Channel (Hypermarkets and Supermarkets, Independent Retailers, Convenience Stores, Online Stores, and Others), Application (Residential, Commercial), and Region 2025-2033”. The study provides a detailed analysis of the industry, including the global body scrub market share, trends, size, and industry trends forecast. The report also includes competitor and regional analysis and highlights the latest advancements in the market.

The global body scrub market size reached USD 19.2 Billion in 2024. Looking forward, IMARC Group expects the market to reach USD 27.6 Billion by 2033, exhibiting a growth rate (CAGR) of 4.1% during 2025-2033.

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Body Scrub Market Trends

The body scrub market is set to grow significantly, driven by consumer trends. More people want healthy skin. They seek products that exfoliate and add benefits. By 2024, the demand for scrubs with natural ingredients will rise. Consumers want safer, more effective skincare. Sustainability is key too. Not possible to remove the adverb. The growth of online shopping makes it easier to find and try different body scrubs. This encourages consumers to explore new brands and formulas.

As these trends come together, the market will not just grow but also adapt. It will focus on innovation, sustainability, and skin health. Companies that adapt to these changes will succeed in this competition.

Market Dynamics 1: Growing Consumer Awareness of Skin Health

The body scrub market is booming. This surge is mainly due to increased awareness of skin health. More people now see the value in skincare routines. They seek products for exfoliation and skin renewal.

By 2024, consumers will likely prefer scrubs that also hydrate, nourish, or reduce aging. This trend is strong among millennials and Gen Z, who favor health-focused products. Brands are now making scrubs with natural ingredients. These include sugar, salt, and plant extracts. These products are safer and more effective. Social media and influencer marketing have raised awareness of body scrubs. This, in turn, has sparked more interest. The market is evolving to meet informed consumers' needs. This is leading to more innovative and varied products.

Market Dynamics 2: Rise of Eco-Friendly and Sustainable Products

Sustainability is now key in buying body scrubs. Growing environmental concerns drive consumers towards eco-friendly products. They aim to reduce their carbon footprint. By 2024, the demand for natural and organic scrubs will rise. Consumers will prefer brands with sustainable ingredients and packaging. Companies are removing plastic microbeads, opting for natural, biodegradable exfoliants. Brands that disclose their ingredients and processes will attract eco-minded consumers. This shift not only matches consumer values but also sparks innovation. Thus, the market will see more eco-friendly beauty products. They will cater to consumers who prioritize sustainability.

Market Dynamics 3: Expanding E-Commerce and Online Retail Channels

The body scrub market is changing rapidly due to the rise of e-commerce. Now, consumers can easily buy body scrubs online from home.

By 2024, online skincare shopping will grow. This is due to better internet access and more mobile devices. Brands are thus boosting their online presence and marketing efforts. They aim to reach more people. The rise of subscription services and personalized recommendations is also notable. These innovations help consumers discover new products that suit their skin needs. Social media and beauty influencers are key in this shift. They drive traffic to e-commerce sites and promote new products. Consequently, online sales of body scrubs are expected to rise. Traditional retailers will need to adapt to stay competitive.

Body Scrub Market Report Segmentation:

By Product Type:

·         Plant-based.

·         Milk-based!

·         Others

Plant-based holds the majority of the market share due to the growing consumer preference for natural and eco-friendly ingredients.

By Skin Type:

·         Sensitive

·         Normal

·         Dry

·         Oily

Oily accounted for the largest market share as it requires regular exfoliation to manage excess sebum and prevent acne, leading to higher demand for body scrubs tailored for oily skin.

By Product Form:

·         Powder

·         Gel or Liquid

·         Cream

Cream represented the largest segment owing to their hydrating and gentle exfoliating properties, making them suitable for a wide range of consumers.

By Distribution Channel:

·         Hypermarkets and Supermarkets

·         Independent Retailers

·         Convenience Stores

·         Online Stores

·         Others

Hypermarkets and supermarkets hold the majority of the market share because they offer convenient access and a wide variety of body scrub products, attracting a large consumer base.

By Application:

·         Residential

·         Commercial

Commercial represented the largest segment due to the professional skincare services they offer.

Regional Insights:

·         North America

·         Asia Pacific

·         Europe

·         Latin America

·         Middle East and Africa

Asia Pacific's dominance in the market is attributed to its rapid urbanization, rising disposable incomes, and increasing awareness of skincare.

Competitive Landscape with Key Players:

The competitive landscape of the body scrub market size has been studied in the report with the detailed profiles of the key players operating in the market.

Some of These Key Players Include:

·         3LAB Inc.

·         Estée Lauder Companies

·         Home & Body Company

·         Innisfree Corporation (Amorepacific Corporation)

·         L'Oréal S.A.

·         Procter & Gamble

·         Sephora (LVMH)

·         Shiseido Company Limited

·         The Face Shop (LG Household & Health Care Co.)

·         Tonymoly Co. Ltd.

·         The Body Shop Inc. (Natura Co Holding S/A)

·         Yunos Co. Ltd.

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Key Highlights of the Report:

·         Market Performance (2018-2023)

·         Market Outlook (2024-2032)

·         Market Trends

·         Market Drivers and Success Factors

·         Impact of COVID-19

·         Value Chain Analysis

If you need specific information that is not currently within the scope of the report, we will provide it to you as a part of the customization.

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