CMO of Seismic, Paige O’Neill - AITech Interview

Paige, kindly let our readers know how Seismic perceives the role of AI in evolving customer experiences and go-to-market (GTM) processes based on recent data.

At Seismic, we believe enablement is a mission-critical function that turns strategy into reality, and generative AI is creating an industry-defining moment for GTM and enablement teams. It is changing everything about the sales process, from prospecting to meeting preparation, content and presentation development, follow-up, training and performance tracking.

In fact, an overwhelming majority (93%) of enablement tech users acknowledge AI as the driving force behind their future investments. Based on this data, it’s evident that organizations neglecting to integrate AI into their GTM processes risk lagging behind and losing competitiveness in today’s industry, a sentiment echoed by 73% of respondents in our research.

What’s more: our customers know this to be true. In a Seismic customer survey, 65% of respondents cited AI as a primary reason for increased enablement investment. Specifically, they view Sales Content Generation & Optimization as the most valuable use cases to explore and implement for their teams. Over half (52%) are currently using or evaluating AI-powered tools within sales enablement processes, with 61% sharing that they are familiar with these tools to varying degrees.

With AI implementation leading to increased customer satisfaction for 91% of companies, can you share specific examples or anecdotes that highlight this positive outcome without delving into statistics?

GTM strategy is constantly evolving, but two things will always remain a priority for the customer journey and sales funnel: personalization and connection. While many think AI removes this from the traditional sales processes and interactions we have today, it actually augments them.

Enablement technology, powered by AI, elicits the most personalized and targeted sales experiences our industry has ever seen, allowing sales teams to feel confident and customers to feel special and cared for. Additionally, AI-powered enablement tech can lead to increased speed to market, cost reduction on content creation, and time savings for customer-facing teams – all creating space for businesses to reallocate resources to focus on meaningful activities and strategic business initiatives that move the needle.

For example, one of the top wealth and asset management firms reduced advisors’ time spent on administrative tasks by 70%. And a leading global investment management firm leveraged Seismic’s automation tools to save their team 23,000 hours per year in creating and distributing client content, which translates to ~$1.8M in efficiency savings from improved workflows.

To Know More, Read Full Interview @ https://ai-techpark.com/ai-transforming-gtm-processes/

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