Anime Market Share to Surpass US$56.93 Billion | VIZ Media, Kyoto Animation, Pierrot Co,.Ltd
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Kings Research™ presents this information in its report titled, “Anime Market Share & Industry Analysis,By Type (T.V., Movie, Video, Internet Distribution, Merchandising, Music, Pachinko, Live Entertainment) and Regional Analysis, 2024-2031"
Anime Market Share was predicted to be US$29.34 billion in 2023, projected to rise at a compound annual growth rate (CAGR) of 8.64% from 2024 to 2031, and estimated to be US$31.87 billion in 2024.
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List of Top 10 Key Players in Anime Market
- Crunchyroll (Sony Pictures Entertainment Inc.)
- Good Smile Company, Inc
- TOEI ANIMATION Co., Ltd
- Sentai Holdings, LLC (AMC Networks),
- VIZ Media, LLC
- Kyoto Animation Co., Ltd
- Pierrot Co.,Ltd
- Production I.G
- Studio Ghibli, Inc
- Sunrise, Inc. (Bandai Namco Filmworks)
Fastest Growing Region (2024 - 2031) - Europe
Market Overview
The anime industry encompasses a wide range of media formats, including television series, films, OVA (original video animation), and web series. Traditionally centered in Japan, anime has garnered a massive international following, thanks to its unique storytelling, artistic styles, and compelling character designs. Kings Research highlights that the global anime market was valued at US$24.23 billion in 2022 and is projected to reach US$48.03 billion by 2028, growing at a CAGR of 9.6% during the forecast period.
Top Regions:
With a CAGR of 9.43%, Europe is expected to increase at the quickest rate over the projection period. Within the worldwide anime market, Europe is a dynamic and changing region with a growing audience base and growing interest in Japanese animation.
Key Drivers of Market Growth
- Global Popularity and Cultural Influence:The widespread appeal of anime across diverse demographics is a significant driver of market growth. Iconic series such as "Naruto," "One Piece," and "Attack on Titan" have captivated audiences worldwide, transcending cultural and linguistic barriers. This global fandom has spurred a robust demand for anime content, merchandise, and events.
- Digital Platforms and Streaming Services:The proliferation of digital platforms and streaming services like Netflix, Crunchyroll, and Funimation has revolutionized anime consumption. These platforms offer extensive libraries of anime content, making it easily accessible to a global audience. According to Kings Research, the availability of high-quality streaming services has been instrumental in expanding the anime market's reach and enhancing viewer engagement.
Global Popularity of Anime: A Cultural Phenomenon
Anime, originally a distinct art form rooted in Japanese culture, has transcended borders to become a mainstream entertainment medium worldwide. The global anime market, which includes television series, films, merchandise, video games, and live-action adaptations, is gaining momentum thanks to its universal appeal, vibrant storytelling, and creative artistic styles.
Major platforms like Netflix, Hulu, and Crunchyroll have contributed significantly to the growing popularity of anime outside Japan by acquiring rights to stream popular series and films. These platforms have introduced anime to millions of viewers globally, making it accessible to both longtime fans and new audiences alike.
The international fandom surrounding anime has grown to such an extent that major anime conventions, such as Anime Expo in the United States and Japan Expo in France, have become annual hotspots for fans and creators to celebrate their shared love for the genre. These events further boost the market as they provide opportunities for fan engagement, merchandise sales, and promotion of new content.
The Role of Japan in Shaping the Future of Anime
As the birthplace of anime, Japan remains at the heart of the industry's development. However, the increasing international demand has encouraged Japanese studios to consider the tastes and preferences of global audiences in their productions. This shift is evident in the inclusion of more diverse characters and settings in recent anime releases, appealing to a wider demographic.
Additionally, the success of global anime-inspired productions, such as Avatar: The Last Airbender and The Legend of Korra, has shown that non-Japanese creators can draw inspiration from the anime art style, leading to hybridized content that merges Western and Eastern storytelling traditions.
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