Gluten-Free Products Market Overview, Industry Growth Rate & Research Report 2024-2032

Global Gluten-Free Products Market Size, Share, Trends & Growth Research Report 2024-2032

• The global gluten-free products market size reached USD 20.7 Billion in 2023.
• The market is expected to reach USD 39.0 Billion by 2032, exhibiting a growth rate (CAGR) of 7.1% during 2024-2032.
• North America leads the market, accounting for the largest gluten-free products market share.
• Bakery products accounts for the majority of the market share in the product type segment as bread, cakes, and cookies are staples in many diets. 
• Based on the source, the market has been divided into animal source (dairy and meat) and plant source (rice and corn, oilseeds and pulses, and others).
• Conventional stores remain a dominant distribution channel in the market, owing to their widespread presence and convenience.
• The rising incidences of celiac disease and gluten sensitivity in individuals is a primary driver of the gluten-free products market.
• The growing focus on health and wellness is reshaping the gluten-free products market.

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Industry Trends and Drivers:

• Rising Awareness of Celiac Disease and Gluten Sensitivity:

The increasing number of people who are diagnosed with celiac disease and gluten sensitivity is one of the major drivers boosting the market growth. Moreover, the growing demand for gluten-free diets to avoid adverse symptoms such as bloating, fatigue, and digestive issues is creating a positive outlook for the market.

Besides this, the rising awareness of these conditions through medical diagnoses, public health campaigns, and personal experiences shared online, prompting individuals to look for gluten-free alternatives in their diets is catalyzing the market growth. Additionally, the rise in testing for gluten-related conditions that led to increased adoption of gluten-free products, as consumers seek better and more varied options, is fostering the market growth.

• Growing Popularity of Gluten-Free Diets for Health and Wellness:

The growing demand for gluten-free products by consumers who choose to follow this diet as part of a broader health and wellness lifestyle is acting as a growth-inducing factor. Moreover, the rising perception of gluten-free foods as healthier, fueled by endorsements from celebrities, athletes, and health influencers, is bolstering the market growth.

Besides this, the increasing claim that a gluten-free diet can lead to better digestion, more energy, and weight loss is anticipated to drive the market growth. Apart from this, the heightened focus on clean-label movement, which emphasizes minimally processed ingredients, is contributing to the market growth.

• Expansion of Product Offerings and Retail Availability:

The widespread expansion of gluten-free product offerings across a wide range of categories is fueling the market growth. Along with this, the rising product availability in mainstream supermarkets, convenience stores, and online platforms, making it easier for consumers to access these products, is stimulating the market growth. Furthermore, the increasing focus of major food brands on offering alternatives in categories like bread, pasta, snacks, and baked goods is enhancing the market growth.

Additionally, the burgeoning incorporation of gluten-free options into the menus of restaurants, cafés, and fast-food chains is bolstering the market growth. Moreover, rapid advances in food technology that allow manufacturers to improve the taste, texture, and nutritional value of gluten-free products are providing an impetus to the market growth.

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Gluten-Free Products Market Report Segmentation:

Breakup By Product Type:

• Bakery Products
  • Breads, Rolls, Buns, and Cakes
  • Cookies, Crackers, Wafers, and Biscuits
  • Baking Mixes & Flours 
• Snacks & RTE Products
• Pizzas & Pastas
• Condiments & Dressings
• Others

Bakery products account for the majority of shares owing to the growing availability and improved quality of gluten-free bakery items.

Breakup By Source:

• Animal Source
  • Dairy
  • Meat
• Plant Source
  • Rice and Corn
  • Oilseeds and Pulses
  • Others

Based on the source, the market has been divided into animal source (dairy and meat) and plant source (rice and corn, oilseeds and pulses, and others).

Breakup By Distribution Channel:

• Conventional Stores
  • Grocery Stores
  • Mass Merchandisers
  • Warehouse Clubs
  • Online Retailers
• Specialty Stores
  • Bakery Stores
  • Confectionery Stores
  • Gourmet Stores
• Drugstores & Pharmacies

Conventional stores hold the majority of shares as they provide easy access to gluten-free products for a wide consumer base.

Breakup By Region:

• North America
• Europe
• Asia Pacific
• Middle East and Africa
• Latin America

North America holds the leading position owing to a large market for gluten-free products driven by high awareness of celiac disease and gluten sensitivity, and a large population adopting gluten-free diets for health reasons.

Top Gluten-Free Products Market Leaders: The gluten-free products market research report outlines a detailed analysis of the competitive landscape, offering in-depth profiles of major companies.

Some of the key players in the market are:

• Kraft Heinz Company
• Hain Celestial Group
• Boulder Brands
• General Mills
• Pinnacle Foods
• Kellogg's
• Hero Group
• Freedom Nutritional Products
• Warburtons
• Barilla Group
• Glutamel
• Raisio Group
• Dr. Schär Company
• Domino's Pizza Enterprises
• Alara Wholefoods Ltd
• Genius Foods
• Enjoy Life Foods
• Silly Yak Foods

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