How to Measure the ROI of Trade Shows?

Trade shows and exhibitions are tremendous marketing tools. However, you need to be well aware of the ROI you are generating from such events, otherwise, they are going to prove a costly business affair. Let the eminent exhibition stand manufacturers in UAE help you with some brilliant insights in that regard.

What is ROI? 

Let us begin from the basics. The term ‘ROI’ stands for ‘Return on Investments’. A trade show requires investment in many things. It includes the cost of the stand, booth space, signage, electronic and digital devices such as monitors, tablets, pamphlets, apps, travel and accommodation for staff, prizes, giveaways, and so on. 

Your ‘ROI’ tells you about how much value of your investment have you got back. 

How to Calculate ROI? 

To calculate ROI, determine how much you spend and how much revenue you generate. This is a quick and easy method to determine the ROI for your exhibition. Here is the simple formula for it. 

ROI= Event Revenues/Event Expenses

To calculate ROI, you must have certain parameters defined. These parameters help you determine the kind of outcomes you are generating from a particular event. Let us get into further details, and elaborate on some such criteria. 

Major Parameters to Use While Calculating the Trade Show ROI

Here are a few major criteria to consider while calculating the ROI of your trade show. 

●      Traffic

Determine how many visitors came to your stand. You can determine this by collecting their contact information, country or region of origin, and other relevant information valuable to your organization. Train your booth staff to understand the needs and expectations of potential customers through smart conversations. 

●        Average Deal Value

It may feel like counting the number of deals would be better, but different sectors have products with different ticket size. Suppose, there is a real estate property and there is an automobile part, their deal revenue is going to be a lot different. So it would be better to consider the average value rather than the number of deals.

●      Sales

 Analyzing the sales offers an easy way to determine ROI for a retail exhibitor. Determine how many sales you make off the stand and use them for further assessment. For B2B setups, it would be better to consider the appointments or agreements that were signed.

Find Trade Show Booth Design Companies in UAE with Expo Stand Zone

Want to generate maximum ROI from your next event in the UAE? Discover the best custom exhibition stand builders with Expo Stand Zone. 

It is a brilliant platform that connects you with the finest service providers in the city you are going to exhibit. Whether you are going to participate in an event in Dubai, Sharjah, or Abu Dhabi, you can easily connect with the most trusted exhibition builders through Expo Stand Zone. Explore the portal now.