iGaming Native Ads: Tips to Profit off Online Betting Promotion

The affiliate marketing business seldom discusses the efficacy of iGaming native ads for promoting gambling and betting. However, how rational is that?

What if, in 2025, iGaming native ads proves to be one of the best strategies for promoting online casinos and sportsbooks? Let's solve the problem!

This post will discuss the role of iGaming native ads in promoting iGaming, as well as common GEOs and strategies. It will also offer helpful advice on using iGaming native ads for advertising.

Why should native advertisements be used to advertise gambling?

After ten years of development, the internet gambling sector has had tremendous growth until 2023. With a 9% yearly growth rate, the worldwide iGaming market is expected to reach $88 billion by 2023 and over $125 billion by 2030!

As a result, affiliate marketers are increasingly drawn to the industry. However, as a result of this rapid expansion, the sector becomes extremely competitive and engages in an arms race to improve retention and advertising strategies.

Is there a method to compete and get into the field? Try using native advertisements to advertise online betting and casino deals!

iGaming native ads, often known as iGaming native ads, is a type of advertisement that blends in as naturally as possible with the content of the website in which it is displayed. In contrast to banners, iGaming native ads are immediately identifiable as PPC advertising material that is worth noticing and do not irritate consumers.

In addition to avoiding banner blindness and AdBlock filters, iGaming native ads are a particularly effective strategy for promoting deals and building favourable brand reputation.

Cost per click, or CPC, is the iGaming native ads compensation model, meaning that each click on the advertisement is compensated for.

Understanding the precise reasons why this ad type works so well for this industry is necessary to get the most out of marketing gambling with iGaming native ads. Regarding the start of 2025, there are already encouraging trends that will benefit local gambling and betting traffic.

Legal restrictions on online betting and gambling

Over the past few years, the internet gambling sector has been gradually becoming legal worldwide. iGaming native ads are now permitted in areas where they were previously illegal due to new legislation that is implemented annually.

For instance, the United Arab Emirates created a gambling ad agency in 2023 to deal with the country's impending gambling laws. The United Arab Emirates is predicted to gain over $6.6 billion annually upon legalisation, making the area one of the most lucrative and promising in the world!

Brazil, one of 2023's most lucrative areas, has also begun legalisation! President Lula da Silva passed the regulatory law in December 2023, iGaming native ads operations there lawful as long as the operator obtains a local permit.

Additionally, the first casino area realisation in the next five years was declared by Japan, where gambling and betting activities have been partially permitted since 2018. As online iGaming is known to expand in these kinds of places, Japan has the potential to become Asia's largest market!

Using AI technologies to analyse the audience for online gambling and betting

To promote gambling business has not kept up with the advancements and benefits of AI and machine learning. Creating text and graphic creatives with ChatGPT is the first step, followed by audience analysis and landing page creation. It is evident that AI tools enhanced the online gambling marketing aspect and assisted in better audience analysis!

In turn, a thorough analysis of the target demographic will aid in the development of more effective working methods for online gambling advertising using iGaming native ads. It is anticipated that iGaming native ads would use the most natural manner to engage the audience, showcasing the goods without drawing attention to its sponsored aspect.

The audience for online gambling is moving to mobile devices.

Finally, participants of online gambling are shifting these kinds of activities to their mobile devices.

Three statistics estimates from Gitnux indicate that 22% of online gambling over the previous few years has been conducted on mobile devices. Additionally, they demonstrated that it was anticipated that mobile gaming will account for around 59% of all online gambling earnings. 

Furthermore, it was already evident in 2019 that around 50% of sports wagers were made using mobile apps. And these are the current trends!

What should be taken into account while promoting online casinos with native ads?

It is necessary to comprehend where, how, and what is preferable to employ in order to profit from this ad format, in addition to the trends that support iGaming native ads for online gambling.

For many years, the 7Search PPC ad network has been supplying its customers with high-quality iGaming native ads. As a result, we were able to gather sufficient information to determine the most effective plan for advertising online gambling to local traffic.

We'll now discuss the top-converting GEOs for online gambling native ad campaigns, the unique challenges of creating creatives for this format and niche, and some pointers to raise your CR and improve iGaming native ads outcomes!

The top GEOs for native advertising of online gambling deals

The top GEOs toThe gambling traffic spans massive traffic levels on nearly every GEO and ad type, according to 7Search PPC' internal analytics. However, certain GEOs do exceptionally well for a variety of reasons, including specific inclinations!

For instance, Brazil, which only recently enacted gambling laws, is seen as a 2023 goldmine in terms of earnings! The treasure is waiting for everyone who is willing to put their abilities to the test, but for novices, this GEO may be a little too complex to make money so quickly.

Speaking of Asia, the general trends in online gambling have been fairly balanced in this area. However, things have changed recently, to buy gambling traffic more than any other country, save for Bangladesh, Indonesia, and India. 

Vietnam continues to be the country with the highest number of local gamblers and bettors. As the reliable market for affiliate marketers, the Philippines is still solid.

Innovative methods for using native advertisements to encourage online gambling

iGaming native ads strategies are different from other ad formats since they need to be discrete and tailored to the content of the website. The creatives must thus be suitable—attractive without being offensive.

There are three primary methods for creating creatives for native advertising in online gambling:

Reflecting news format

This is the most widely used and successful strategy for iGaming native ads that promotes online casinos. It usually takes the shape of breaking news, such as "Casino slots developers split a key to win" or "Casino expert revealed a profit strategy."

The online gambling advertisement may always use GEO targeting aspects, such as "Triumph over Wellington's casino: new strategy for non-stop wins uncovered!" The primary goal is to appear as though you are sharing some exclusive information with prospective customers without using a paid advertisement.

Smell of bonuses

The ideal method to use iGaming native ads for online gambling is to mention bonuses naturally. However, they must be permitted to maintain the covert format, such as "Top 10 online casino sites with the best bonuses" or "Just why does this online casino offer huge bonuses to new players?" These kinds of messaging are genuine and may readily give your iGaming native ads campaign a high CR.

Clickbait headlines

Clickbait headlines simply need to grab a potential customer's attention; they don't always have to create a stir. Low-key shocking subjects like "If gamblers knew this trick, they wouldn't stop winning…" or "Wellington's casino didn't ban players even after millions won!" are examples of this. By grabbing their attention, this strategy seeks to get readers to read the content.

Conclusion

Native advertisements for online gambling and betting promotion are not only a passing trend; rather, they are an effective way to use a performing ad style for a niche market that converts effectively. As the iGaming market expands, iGaming native ads may turn out to be among the most lucrative means of promoting deals!

You may avoid wasting time waiting for native advertisements to become a well-liked and talked-about method of promoting online casinos by using the 7Search PPC ad network. At 7Search PPC, launch your native advertising campaign with high-quality visitors!