India Peanut Butter Market is Expected to Achieve a 7.17% CAGR from 2024 to 2032

India Peanut Butter Market Overview

Base Year: 2023

Historical Years: 2018-2023

Forecast Years: 2024-2032

Market Growth Rate: 7.17% (2024-2032)

The India peanut butter market is experiencing significant growth due to rising health consciousness and a growing demand for convenient, nutritious food options. According to the latest report by IMARC Group, the India peanut butter market size is projected to exhibit a growth rate (CAGR) of 7.17% during 2024-2032.

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India Peanut Butter Market Trends and Drivers:

The growth of the Indian peanut butter market is driven by an increasing shift towards healthier eating habits and a rising demand for protein-rich foods. Peanut butter's appeal as a nutritious alternative to traditional spreads, thanks to its high protein, fiber, and healthy fat content, is a key factor in this trend.

This popularity is especially notable among urban populations and fitness enthusiasts who value its energy-boosting properties. Additionally, the growing awareness of the benefits of plant-based proteins is further fueling the demand for peanut butter, making it a common choice in many Indian households. 

Key trends shaping the India peanut butter market include product innovation and diversification, with manufacturers introducing a variety of flavors and formats to cater to diverse consumer preferences. In addition to this, from crunchy and creamy textures to flavored options like chocolate and honey, these innovations are broadening the appeal of peanut butter among different age groups, including children.

The market is also seeing a rise in organic and natural peanut butter products, catering to the demand for clean-label and chemical-free foods. Furthermore, the expansion of online retail channels and the increasing presence of peanut butter in modern trade outlets are making it more accessible to consumers across the country. Apart from this, the rising influence of Western food habits and the growing focus on health and wellness are expected to drive the continued growth of the India peanut butter market in the coming years.

India Peanut Butter Industry Segmentation:

The report has segmented the market into the following categories:

Breakup by Product Type:

• Crunchy Peanut Butter
• Smooth Peanut Butter
• Others

Breakup by Distribution Channel:

• Supermarkets and Hypermarkets
• Convenience Stores
• Online Stores
• Others

Breakup by Region:

• South India
• East India
• West and Central India
• North India

Competitive Landscape:

The competitive landscape of the industry has also been examined along with the profiles of the key players.

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Key Highlights of the Report:

• Market Performance (2018-2023)
• Market Outlook (2024-2032)
• Market Trends
• Market Drivers and Success Factors
• Impact of COVID-19
• Value Chain Analysis
• Comprehensive mapping of the competitive landscape

If you need specific information that is not currently within the scope of the report, we will provide it to you as a part of the customization.

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IMARC Group is a global management consulting firm that helps the world’s most ambitious changemakers to create a lasting impact. The company provide a comprehensive suite of market entry and expansion services. IMARC offerings include thorough market assessment, feasibility studies, company incorporation assistance, factory setup support, regulatory approvals and licensing navigation, branding, marketing and sales strategies, competitive landscape and benchmarking analyses, pricing and cost research, and procurement research.

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