15 Landing Page Types and When to Use Each

The perfect landing page is what can turn visitors into customers. Know which types of landing pages work for your goals and save yourself time and get better results. Here, we are breaking down 15 types of landing pages and when to use each along with landing page examples for inspiration. In this blog, many types of landing pages discuss in detail.

1. Lead Capture Pages

Lead capture pages are for capturing the visitor's name and email address. Such pages work well for businesses interested in expanding their email list or just need leads to feed a sales funnel.

When to Use: To sign people up for your email marketing campaigns, your webinars, or exclusive content.

Example: A landing page giving a free eBook download in exchange for email addresses.

2. Click-through Pages

Click-through pages guide users to another page, such as a product or service page. They are often used in eCommerce to bridge the gap between an ad and a checkout page.

When to Use: For short-term promotions or pre-launch campaigns.

Example: A page showcasing product details with a “Shop Now” button.

3. Sales Pages

Sales pages focus on converting visitors into buyers. These include persuasive content, testimonials, and detailed product information.

When to Use:  New product launches, as well as for promoting high-value items.

Example: A landing page with an excellent call-to-action describing a premium online course.

4. Squeeze Pages

Squeeze pages are similar to lead capture pages but are more concise in nature, usually with one action that users have to take.

When to Use: For time-sensitive campaigns like free trials or exclusive discounts.

Example: A landing page offering a 7-day free trial in exchange for an email.

5. Event Registration Pages

Event registration pages will encourage users to register for events like webinars, conferences, or workshops.

When to Use: When there is a need for audience participation in an online or offline event.

Example: A landing page for a digital marketing webinar by Glorywebs.

6. Thank You Pages

Thank you pages are displayed to a visitor after he or she completes an action such as filling out a form. These reinforce positive engagement and provide next steps.

When to Use: After form submissions, purchases, or email sign-ups.

Example: A page thanking users for registering for an upcoming workshop.

7. Product Launch Pages

Product launch pages create hype for a new product by giving sneak peeks or allowing the user to pre-order the same.

When to Use: For launching new products or services.

Example: A landing page showing the features of a new app designed by Glorywebs.

8. eBook/Whitepaper Download Pages

These pages are optimized to promote downloadable resources in exchange for user information.

When to Use: For educating your audience and establishing thought leadership.

Example: A landing page offering a whitepaper on “10 SEO Trends for 2024.”

9. Video Landing Pages

Video landing pages use engaging videos to showcase products, explain concepts, or tell a brand story.

When to Use: For visual storytelling or when a demo is necessary.

Example: A demo video page of Glorywebs' custom web development services.

10. Long-Form Sales Pages

These are long pages with product descriptions, FAQs, testimonials, and pricing information.

When to Use: For high-ticket products or services.

Example: A detailed landing page for a coaching program.

11. Contest/Giveaway Pages

Contest pages drive engagement by asking users to participate in giveaways or contests.

When to Use: For boosting brand awareness and collecting leads.

Example: A landing page advertising a free giveaway of a website audit by Glorywebs.

12. Landing Pages for Apps

These pages market apps and push visitors to download links.

When to Use: For app launches or updates.

Example: A page showcasing features of a new mobile app, with links to App Store and Google Play.

13. Membership Pages

Membership pages encourage users to sign up for exclusive content or a community.

When to Use: For subscription-based businesses or community-driven platforms.

Example: A landing page that promotes a premium membership with exclusive benefits.

14. Portfolio Pages

Portfolio pages are usually meant to show the work of a company, especially for creative agencies or freelancers.

When to Use: To demonstrate expertise and attract new clients.

Example: A page that showcases the web development projects of Glorywebs.

15. Pricing Pages

Pricing pages usually focus on showing various packages or plans to encourage sign-ups.

When to Use: For SaaS or service-based businesses.

Example: A landing page containing pricing tiers for SEO services by Glorywebs.

Key Takeaways

There are 15 types of landing pages, each having a unique strength and purpose. After knowing their uses, businesses can create strategies from examples of landing pages. Glorywebs specializes in custom solutions for your landing page needs. Whether you want to drive leads, boost sales, or raise awareness, the right landing page can make all the difference.

Contact Glorywebs today's landing page design that converts visitors into loyal customers.

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