Mobile Value-Added Services (MVAS) Market is Booming with a CAGR of 13.4% by 2032

Summary:

• The global mobile value-added services (MVAS) market size reached USD 983.5 Billion in 2023.
• The market is expected to reach USD 3,156.2 Billion by 2032, exhibiting a growth rate (CAGR) of 13.4% during 2024-2032.
• Asia Pacific leads the market, accounting for the largest mobile value-added services (MVAS) market share.
• Short messaging service (SMS) accounts for the majority of the market share in the solution segment because of its broad use in a variety of industries for marketing, customer interaction, and communication.
• On the basis of device type, the market is segmented into mobile phone, tablet PC, laptop or data-card, and others.
• Enterprises hold the largest share in the mobile value-added services (MVAS) industry.
• Government remains a dominant segment in the market, as it is used by public sector organizations to deliver services, engage citizens, and disseminate information.
• The rising trend of remote work and online collaboration tools that facilitate communication and productivity among remote teams is aiding the market growth.
• Moreover, the growing focus on digital entertainment and streaming services that enhance user engagement through interactive content and personalized viewing experiences is supporting the market growth.

We explore the factors propelling the mobile value-added services (MVAS) market growth, including technological advancements, consumer behaviors, and regulatory changes.

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Industry Trends and Drivers:

• The Rapid Growth of Smartphone Penetration:

One of the primary drivers of the MVAS market is the exponential rise in smartphone adoption across the globe. As smartphones become more accessible and affordable, a larger segment of the population gains the ability to access mobile services, creating vast opportunities for MVAS providers.

According to industry reports, the number of smartphone users worldwide is expected to surpass 6 billion, leading to an increased demand for applications and services that enhance the user experience. This trend is particularly evident in emerging markets, where mobile devices serve as the primary means of internet access for many consumers, contributing to the market growth.

• Increasing Demand for Enhanced Customer Engagement Through Personalized Services:

Another significant factor driving the MVAS market is the increasing demand for personalized customer engagement and services. In an era where consumers expect tailored experiences, businesses are leveraging MVAS to enhance their customer interactions and build brand loyalty.

Mobile value-added services, such as location-based marketing, push notifications, and personalized content recommendations, enable companies to reach consumers with relevant information and offers at the right time. These services improve customer engagement and retention by providing consumers with meaningful experiences and solutions that align with their preferences and behaviors, bolstering the market demand.

• Ongoing Evolution of Mobile Technologies:

The continuous evolution of mobile technologies, including the rollout of fifth-generation (5G) networks and advancements in mobile applications. The introduction of 5G technology promises to enhance mobile connectivity, providing faster data transfer speeds, lower latency, and the ability to support a larger number of connected devices.

This technological advancement opens new avenues for MVAS, allowing businesses to develop more sophisticated applications, such as augmented reality (AR), virtual reality (VR), and Internet of Things (IoT)-enabled services that enhance user experiences. Furthermore, the development of mobile payment solutions, e-wallets, and contactless transactions is revolutionizing the way consumers engage with businesses, providing seamless and convenient transactions is strengthening the market growth.

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Mobile Value-Added Services (MVAS) Market Report Segmentation:

Breakup By Solutions:

• Short Messaging Service (SMS)
• Multimedia Messaging Service (MMS)
• Location Based Services
• Mobile Email and IM
• Mobile Money
• Mobile Advertising
• Mobile Infotainment
• Others

Short Messaging Service (SMS) accounts for the majority of shares due to its widespread adoption for communication, marketing, and customer engagement across various sectors.

Breakup By Device Type:

• Mobile Phone
• Tablet PC
• Laptop or Data-Card
• Others

On the basis of the device type, the market is segmented into mobile phones, tablet PC, laptops or data cards, and others.

Breakup By End User:

• SMBs
• Enterprises

Enterprises dominate the market growth as businesses increasingly leverage MVAS to enhance communication, streamline operations, and improve customer relations.

Breakup By Vertical:

• BFSI
• Media and Entertainment
• Healthcare
• Education
• Retail
• Government
• Telecom and IT
• Others

Government represents the majority of shares as public sector agencies utilize MVAS for information dissemination, citizen engagement, and service delivery.

Breakup By Region:

• North America
  • United States
  • Canada
• Asia Pacific
  • China
  • Japan
  • India
  • South Korea
  • Australia
  • Indonesia
  • Others
• Europe
  • Germany
  • France
  • United Kingdom
  • Italy
  • Spain
  • Russia
  • Others
• Latin America
  • Brazil
  • Mexico
  • Others
• Middle East and Africa

Asia Pacific holds the leading position owing to the rapid increase in smartphone penetration, internet usage, and the growing adoption of mobile services across diverse industries.

Top Mobile Value-Added Services (MVAS) Market Leaders: The mobile value-added services market research report outlines a detailed analysis of the competitive landscape, offering in-depth profiles of major companies.

Some of the key players in the market are:

• AT&T
• Alphabet Inc.
• Amazon.com Inc.
• Apple Inc.
• Baidu Inc.
• Comverse Technology Inc.
• Gaana.com
• Gemalto
• Google LLC
• InMobi
• Kongzhong Corp
• Mahindra Comviva
• Mobily
• One97 Communications Ltd.
• OnMobile
• Vodafone Group Plc

If you require any specific information that is not covered currently within the scope of the report, we will provide the same as a part of the customization.

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