Projected Growth of 13.4% CAGR in the Mobile Value-Added Services Market from 2024 to 2032

Global Mobile Value-Added Services Market Size & Share Analysis Report 2024-2032

• The global mobile value-added services market size reached USD 983.5 Billion in 2023.
• The market is expected to reach USD 3,156.2 Billion by 2032, exhibiting a growth rate (CAGR) of 13.4% during 2024-2032.
• Asia Pacific leads the market, accounting for the largest mobile value-added services market share.
• Short messaging service (SMS) accounts for the majority of the market share in the solution segment as businesses leverage SMS for alerts, two-factor authentication, and customer engagement. 
• Based on the device system, the market has been divided into mobile phone, tablet PC, laptop or data-card, and others.
• Enterprises remain a dominant segment in the market, owing to the need for direct and personalized interaction with customers.
• Government represents the leading vertical segment, as these services allow governments to reach citizens quickly and efficiently.
• The growing adoption of smartphones across the globe is a primary driver of the mobile value-added services market.
• The increasing utilization of mobile payment solutions is reshaping the mobile value-added services market.

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Industry Trends and Drivers:

• Rapid Smartphone Penetration:

The increasing smartphone adoption across the globe, is one of the major factors bolstering the mobile value-added services (MVAS) market growth. Moreover, the rising affordability and accessibility of smartphones, thus creating the demand for services that go beyond basic calling and messaging, is catalyzing the market growth.

Apart from this, the widespread utilization of smartphones, as they allow users to access a broad range of MVAS, such as mobile entertainment, social media, and more advanced applications like mobile banking and e-commerce, is fostering the market growth. These services cater to users’ growing preference for on-demand and easily accessible content.

• Expanding Mobile Payment Solutions:

The rise of mobile payment solutions that transform the MVAS landscape with digital wallets, peer-to-peer transfer services, and contactless payment options is enhancing the mobile value-added services market share. Apart from this, the growing trust among users for mobile payments, prompting them to rely on their phones for a variety of financial transactions, such as online shopping and utility bill payments, is stimulating the market growth.

Furthermore, the rising focus of telecom providers and app developers on integrating payment services within their MVAS offerings and creating a seamless and secure financial solution that meets modern consumer needs is supporting the market growth.

• Rise in Mobile Entertainment and Gaming:

The mobile value-added services market trends indicate that their rising adoption in entertainment and gaming as video streaming, music services, and mobile gaming gain massive user engagement, is favoring the market growth. Apart from this, the heightened demand for high-quality mobile entertainment, spurred by the preference for personalized and on-demand content accessible directly on mobile devices, is accelerating the market growth.

Furthermore, the heightened popularity of mobile value-added services among telecom operators and service providers as they offer subscription-based entertainment services that provide users with exclusive content, premium gaming experiences, and augmented and virtual reality (AR/VR) options is fostering the mobile value-added services market growth.

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Mobile Value-Added Services Market Report Segmentation:

Breakup By Solution:

• Short Messaging Service (SMS)
• Multimedia Messaging Service (MMS)
• Location Based Services
• Mobile Email and IM
• Mobile Money
• Mobile Advertising
• Mobile Infotainment
• Others

Short messaging service (SMS) account for the majority of shares as they are widely accessible across all mobile devices, ensuring its utility for mass communication without requiring internet access.

Breakup By Device Type:

• Mobile Phone
• Tablet PC
• Laptop or Data-Card
• Others

Based on the device system, the market has been divided into mobile phone, tablet PC, laptop or data-card, and others.

Breakup By End-User:

• SMBs
• Enterprises

Enterprises represents the majority of shares as they utilize mobile value-added services extensively for marketing, customer support, and internal communication.

Breakup By Vertical:

• BFSI
• Media and Entertainment
• Healthcare
• Education
• Retail
• Government
• Telecom and IT
• Others

Government holds the majority of shares as they deploy mobile value-added services for public alerts, e-governance, and emergency communication.

Breakup By Region:

• North America
  • United States
  • Canada
• Asia Pacific
  • China
  • Japan
  • India
  • South Korea
  • Australia
  • Indonesia
  • Others
• Europe
  • Germany
  • France
  • United Kingdom
  • Italy
  • Spain
  • Russia
  • Others
• Latin America
  • Brazil
  • Mexico
  • Others
• Middle East and Africa

Asia Pacific holds the leading position owing to a large market for mobile value-added services driven by high smartphone penetration, a large mobile user base, and widespread adoption of digital services.

Top Mobile Value-Added Services Market Leaders: The mobile value-added services market research report outlines a detailed analysis of the competitive landscape, offering in-depth profiles of major companies.

Some of the key players in the market are:

• AT&T
• Alphabet Inc.
• Amazon.com Inc.
• Apple Inc.
• Baidu Inc.
• Comverse Technology Inc.
• Gaana.com
• Gemalto
• Google LLC
• InMobi
• Kongzhong Corp
• Mahindra Comviva
• Mobily
• One97 Communications Ltd.
• OnMobile
• Vodafone Group Plc

If you require any specific information that is not covered currently within the scope of the report, we will provide the same as a part of the customization.

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