United States Electric Kettle Market: Trends, Drivers, and Forecast 2024-2032

United States Electric Kettle Market Outlook

According to the report by Expert Market Research (EMR), the United States electric kettle market size reached a value of USD 3.75 billion in 2023. As consumer preferences for convenience and energy-efficient kitchen appliances continue to rise, coupled with innovations in kettle design and technology, the market is anticipated to grow at a CAGR of 4.5% from 2024 to 2032, ultimately reaching a market value of USD 5.60 billion by 2032.

Electric kettles, essential appliances in modern kitchens, are widely used to quickly and efficiently heat water for a variety of purposes, such as making tea, coffee, soups, or instant noodles. The demand for these devices has been on the rise, driven by factors such as growing consumer interest in time-saving appliances, increasing focus on energy efficiency, and advancements in smart home technology. Furthermore, the electric kettle has become a ubiquitous appliance in both households and workplaces, further fueling the expansion of the market.

Key Market Drivers

Several key factors are propelling the growth of the United States electric kettle market. First and foremost, the growing demand for convenience in everyday cooking is one of the strongest drivers. Consumers increasingly seek appliances that can save them time and effort, especially in busy lifestyles where every minute counts. Electric kettles, with their quick boiling capabilities, meet this demand by offering a faster and more energy-efficient alternative to traditional stovetop kettles. As a result, they have become an essential kitchen appliance for consumers who prioritize convenience.

Another key driver is the increasing popularity of energy-efficient appliances. Electric kettles, especially modern variants, are known for their ability to boil water using less energy compared to traditional methods. The rising consumer awareness of energy consumption, coupled with a greater emphasis on sustainability and reducing carbon footprints, has led to a growing preference for energy-efficient appliances. With improved insulation, temperature control features, and better heating elements, modern electric kettles offer enhanced performance while keeping energy usage to a minimum, appealing to eco-conscious consumers.

The rise in the consumption of hot beverages such as tea, coffee, and herbal infusions is also a significant driver for the electric kettle market. The United States has witnessed a surge in the popularity of tea and coffee culture, with consumers increasingly opting for convenient appliances that cater to their preference for hot beverages. Electric kettles are particularly popular in households and workplaces where the demand for quick, repeated access to hot water for making tea, coffee, and other beverages is high.

Moreover, the expanding trend of smart homes is contributing to the growth of the United States electric kettle market. Smart electric kettles, which can be controlled via smartphone applications or integrated with voice assistants like Amazon Alexa or Google Assistant, are gaining traction among tech-savvy consumers. These innovations enable users to set boiling temperatures, start boiling remotely, and even schedule the time at which the kettle will be ready, providing unmatched convenience and a seamless integration with smart home systems.

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Emerging Trends and Innovations

The United States electric kettle market is undergoing significant innovations and changes driven by evolving consumer preferences and technological advancements. One of the most prominent trends is the shift towards smart kettles that integrate with modern technology. These smart kettles allow users to control and monitor boiling temperatures, schedules, and operations from their smartphones or through voice commands. Such advancements in connectivity and automation are particularly appealing to millennials and tech-savvy consumers who value convenience and smart home integration.

Another trend in the electric kettle market is the increasing focus on health-conscious consumers. As more individuals turn to herbal teas, hot water infusions, and other wellness drinks, electric kettles are being designed with features that cater to the precise temperature control required for brewing delicate teas or preparing specialty drinks. Kettles with adjustable temperature settings allow users to heat water to specific temperatures optimal for different beverages, enhancing the overall experience.

Additionally, the demand for environmentally friendly and sustainable products is driving innovations in the materials used for electric kettles. Manufacturers are increasingly using BPA-free plastics, stainless steel, and other sustainable materials that ensure the longevity of the product while being environmentally responsible. Some models now also feature energy-saving technologies, such as faster boiling elements or enhanced insulation, to reduce electricity consumption.

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United States Electric Kettle Market Segmentation

The market can be divided based on material, application, distribution channel, and region.

Market Breakup by Material

• Stainless Steel
• Glass
• Plastic
• Others

Market Breakup by Application

• Residential
• Commercial

Market Breakup by Distribution Channel

• Supermarkets and Hypermarkets
• Speciality Stores
• Online Stores
• Others

Market Breakup by Region

• New England
• Mideast
• Great Lakes
• Plains
• Southeast
• Southwest
• Rocky Mountain
• Far West

Competitive Landscape

The EMR report looks into the market shares, plant turnarounds, capacities, investments, and mergers and acquisitions, among other major developments, of the leading companies operating in the United States electric kettle market. Some of the major players explored in the report by Expert Market Research are as follows:

• Breville USA, Inc.
• Electrolux AB
• Conair LLC
• Conair Corporation (Cuisinart)
• Whirlpool Corporation (KitchenAid)
• Hamilton Beach Brands, Inc.
• TopNet Inc. (Ovente)
• Spectrum Brands, Inc.
• Groupe SEB USA
• Secura
• Others

Challenges in the Market

Despite its promising growth, the United States electric kettle market faces several challenges. One of the primary concerns is the intense competition in the market, which drives price wars among manufacturers. As more players enter the market with varied price points and features, brands must constantly innovate to differentiate their products from competitors. This can lead to challenges in maintaining profitability for companies that struggle to compete on price alone.

Another challenge is the growing shift toward alternative heating solutions, such as microwave ovens and induction cooktops, which some consumers may prefer for their versatility and additional cooking capabilities. As electric kettles are primarily designed for boiling water, consumers may opt for multifunctional appliances that serve a wider range of cooking needs.

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